Privacy Policy

Our Privacy Policy

Any data or personally identifiable information directly collected by this site may be shared with third parties at any time, on a broad, aggregate basis only, unless specifically noted otherwise and with user consent.

When information is shared with third parties on an aggregate basis, said third parties can not link this information to any one specific person. This is broad demographic information. For example, a third party may know that a certain percentage of visitors to this Web site are women, but they do not know who these women are.

The site owner reserves the right to disclose member information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) the site owner’s rights or property, other visitors, members, or anyone else that could be harmed by such activities. The site owner also reserves the right to disclose visitor or member information when we believe in good faith that the law requires it.


If you use a bulletin board, chat room, or post a public comment on this site, you should be aware that any personally identifiable information that you include in your postings can be read, collected, or used by other visitors. We are not responsible for the personally identifiable information you choose to make public.


This Web site contains links to other sites and services – including Facebook, Twitter, and Google – that are not under our control. Please be aware that we are not responsible for the privacy practices of other such sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.


Our site’s registration forms may require users to give us contact information (like their name and email address) and demographic information (like their zip code, age, or income level). This information is used to contact you, when necessary, to answer your questions, provide support, or to deliver the services that you have specifically requested. Demographic and profile data collected by this site is considered personal and confidential and is not shared with third parties on an individual basis without your prior consent.


We use selected services from third-party companies to enhance the content and functionality of this web site and third-party advertising companies to serve advertisements – including Google, which utilizes the DoubleClick DART cookie. These companies may use information about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

  • Google’s use of the DART cookie enables it to serve ads to you based on Web content you visit at this or other Web sites. To learn more about Google’s privacy or to opt-out of using the DoubleClick DART cookie, click here.
  • We use the Disqus comment system to allow site visitors to post comments and replies on stories using the accounts they already have with services such as Facebook, Twitter, Yahoo!, and OpenID. To learn more about how Disqus manages data, click here.
  • We use the AddThis toolbar and sharing buttons which allow to you share content and links appearing here on your blogs and through your social networking accounts. To learn more about how AddThis manages and protects your information, click here.


From time to time we may make membership offers for third party sites or services available to our visitors through the use of a pull down selection or checkbox that is integrated into our existing forms. When a visitor to our site completes one of these forms and chooses to accept one of the provided membership offers, contact information submitted by the user will be sent to the third party identified on the form for the sole purpose of processing that request.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

We use your IP address to help diagnose problems with our server, to maintain system and data security, and to administer our Web site. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information.

Our site uses cookies to keep to maintain your preferences for this Web site. We do not share the contents of cookies that we set with any third party.

Using normal Web server logs, we keep track of the types of Web browsers that users are accessing our site with. This information is used to determine which types of browser-specific services we should be launching. This information is not tied to any personal data.


If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact the privacy administrator online using the site’s contact and support form, or through regular postal mail at:

ATTN: Privacy Administrator
Look Dumbass
157 Harwood Avenue North, Suite 226
Ajax, Ontario L1Z 0B6